John Luckas
MuscleMilk_Portfoio_2016.jpg

Muscle Milk

Muscle Milk

Muscle Milk

Ad campaign + Packaging redesign

 

Muscle Milk is a company that is heavily dedicated to the physical successes and achievements of all its customers. Offering many products in the category of protein supplemented foods and protein additives Muscle Milk takes itself very seriously in the market. I propose that the category need not be inundated with such seriousness and make it more inclusive to the average gym member.